Introduction to Publicity and Marketing



To provide an introduction to Advertising & Promotion as part of the Marketing Mix and enable delegates to review current strategy, this workshop is designed to provide solutions for developing cost effective advertising campaigns that really do work.
This course is for those who are new to marketing and publicity and need to establish the relevant audience and attract their attention.

What Topics Are Covered

 Your personal objectives
• Setting objectives
• Who are your target audience
• What to say and how to say it
• Creating a headline
• A. I. D. A.
• The difference between a feature and benefit and which one motivates.
• Positioning
• Image
• What are the key elements of the marketing mix?
• What we mean by product positioning.
• Identify effective communication channels.

Course Benefits

• Know about the 5 stages to creating successful publicity
• Discover 3 things to get right in order to have impact
• Learn about positioning
• Be able to pick a style that works

Related Course

Face to Face Sales CODE: EGTL – 035

For more information or to book any of our courses
Call: NG +234 (0) 812 0009288, 08107561680, 08131521826