Telephone Cold Calling



Cold calling is the process of approaching prospective customers or clients, typically via telephone, who was not expecting such an interaction.

The word “cold” is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.

New Business is welcomed by all of us – but we cannot afford to sit back and hope that it will come our way without effort. Actively canvassing for new business is the professional way to explore the possibility of getting new contracts and contacts.

What Topics Are Covered

 The Fundamental difference between cold calling and selling to regular customers
 Who to sell to
 Finding and getting to the decision maker
 When to make calls
 Where to obtain leads
 The plan of cold call
 Getting past the receptionist
 Opening from a cold start
 Making an Appointment
 Record system the best kept secret

Course Benefits

 Learn how to keep motivated no matter what
 Learn how to play the numbers game that is cold calling
 Learn how to create a positive first impression with a powerful opening line
 Learn how to overcome obstacles and objections

Related Course

Selling on the telephone CODE: EGTL – 040

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