Cold calling is the process of approaching prospective customers or clients, typically via telephone, who was not expecting such an interaction.
The word “cold” is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.
New Business is welcomed by all of us – but we cannot afford to sit back and hope that it will come our way without effort. Actively canvassing for new business is the professional way to explore the possibility of getting new contracts and contacts.
The Fundamental difference between cold calling and selling to regular customers
Who to sell to
Finding and getting to the decision maker
When to make calls
Where to obtain leads
The plan of cold call
Getting past the receptionist
Opening from a cold start
Making an Appointment
Record system the best kept secret
Learn how to keep motivated no matter what
Learn how to play the numbers game that is cold calling
Learn how to create a positive first impression with a powerful opening line
Learn how to overcome obstacles and objections
Selling on the telephone CODE: EGTL – 040
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